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Flora Placemat
A fresh interpretation of classic floral patterns, Flora is a shape-shifting weave. Its richly textured surface of scattered blooms, each with a pop of color at the center, playfully balances representation with abstraction. Suitable for indoor and outdoor use. Made in the USA with TerraStrand® and Microban®. Free of phthalates.
Meet the designers
Chilewich
Sandy Chilewich started the company because nothing on the market behaved the way she wanted a floor covering to behave. The answer was to extrude yarn and weave it on looms in the company's own mill in Georgia, and the result is a material that looks like textile and performs like something much tougher.
The yarn does not absorb, which is the whole proposition. A floor mat can live inside a door through a wet winter. A table mat can take a spilled glass of red and be rinsed under a tap. Nothing stains because nothing soaks in. The weaves do the aesthetic work: basketweave, mini-basketweave, bamboo, shag, in colourways that read as texture rather than pattern from across a room.
This is why the material turns up in restaurants, hotels and offices as often as in houses. It takes traffic that would flatten a wool rug, and it keeps looking deliberate rather than hard-wearing. In a home it earns its place in exactly the spots where other textiles fail: entryways, kitchens, under a dining table, a covered porch.
Care is a damp cloth, a vacuum, or a hose outside. Nothing goes in a washing machine or a tumble dryer, and nothing needs to. Put an anti-slip underlay beneath anything on a hard floor. The questions below cover cleaning, outdoor use and cutting to fit.
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